TIMCO, a leading supplier of essential products for the construction and industrial sectors is delighted to announce the external appointment of Cold Banana to drive the next phase of the company’s website development.
Based in Bournemouth and Dubai, Cold Banana is a forward-thinking agency specialising in digital strategy, design, and development. With over 15 years of experience, their team of experts combines industry knowledge with technological expertise to deliver outstanding products that drive digital success.
The 30 strong award-winning team also extends to dedicated customer research, marketing campaign and web application (APP) resources to support the existing marketing function at TIMCO.
Following the acquisition of TIMCO by Bufab in March 2022, the business remains committed to retaining its core values of providing industry-leading support, service and products to its builders’ merchants. The TIMCO website, re-launched before the COVID pandemic, has undergone a period of continual development and enhancement.
Together with a further shift towards ordering via the website, online sales have continued to increase and over the last 18 months, Carton, Pallet and Quantity Order Break Discounts as well as Direct to Site deliveries have all been introduced to support this growth.
Following an internal review, this new partnership represents a significant commitment to the business. A dedicated IT and Marketing working group has been established to work directly alongside Cold Banana to make the company’s website more informative and engaging as well as continuing to improve the customer’s online experience. We also have a pipeline of proposed, further developments including search enhancements, improved category content and basket functionality to implement before year end.
Both TIMCO and Cold Banana are also excited to potentially harness the intuitive functionality of artificial intelligence (AI) for the first time; to help drive the customer ordering process and provision of content further forward.
Tox Fox, IT Director at TIMCO comments: “I would like to start by thanking our previous digital agency who supported the company’s recent online growth. On behalf of everyone at TIMCO, we wish them well for the future.”
Tom adds: “Today, I am delighted to welcome Cold Banana to the TIMCO Family. I am excited about the future and look forward to working with Cold Banana to support the next phase of the company’s online growth following the successful completion of the onboarding process.”
Luke Fribbens, CEO at Cold Banana adds: “We are excited to be working alongside TIMCO and the last few weeks have been invaluable. The company’s commitment to providing first class customer service is second to none. We look forward driving the online proposition further whilst retaining its core values as a business that seeks to provide industry-leading support, services and products to builders’ merchants across both the UK and Ireland.”